Fictional website was created to advertise a fictional character and his political campain, advertising it to be real.
http://www.friendsofharveydent.org/
Fans were sent on a scavenger hunt around cities in the US to find clues that revealed a photo of the Joker
Campaign buses for Harvey Dent were going to be sent around cities for the characters fictional political campaign
The marketing campaign was created by 42 Entertainment who are an alternate reality games company
The campaigns were created for the film The Dark Knight (2008)
They use alternate reality games to send fans on scavenger hunts for clues, using the real world as a setting for the game. It uses the internet and a fake website for a characters fictional political campaign
Features that made the campaign unique were the scavenger hunt for clues on the film. The fictional website for Harvey Dents campaign for District Attorney
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